Cartagena Vs. Santa Marta Vs. Popayán--Three Top Colonial Cities Compared

Jan. 3, 2013, Cartagena, Colombia: Colombia’s best-known colonial city is Cartagena, but Santa Marta and Popayán are also appealing options, and property prices in Popayán can be as little as one-fourth those in Cartagena.

Dear Live and Invest Overseas Reader,

There's almost never any debate, when the subject comes up, over which is the finest colonial city in Colombia. Nine out of ten people will tell you it's Cartagena...and with good reason. But in my travels around the country, I've come across some small but quite-vocal pockets of disagreement on this point. And the dissenters make a good case.

This is because there are several colonial cities that could be considered "best in class," each in its own way--including Cartagena, yes, but also including Santa Marta (also on the Caribbean) and Popayán, in Colombia's southern mountains.

Cartagena is clearly one of the world's treasures. A UNESCO World Heritage Site, it's one of the few remaining walled cities in the world. Its cobblestoned streets are lined with faithfully maintained Spanish colonial architecture and wrought-iron balconies overflowing with bright flowers, and its many parks and plazas, vibrant colors, and cheerful atmosphere provide for days of fun exploration.

The downtown sectors of Cartagena--those inside the wall--are in a state of preservation that's unlike anything I've seen in Spanish America. Almost 100% of the colonials have been restored and are well-maintained. People come from all over the world to admire them and enjoy the atmosphere they create.

Cartagena's tourist infrastructure is excellent, with small boutique hotels, plenty of luxury lodgings, interesting shops, cheerful sidewalk cafes, and loads of fine dining.

These offerings bring plenty of tourists...and plenty of tourist annoyances. Everywhere you go, you are greeted by an army of vendors selling everything from Cuban cigars to tablecloths, as well as Cartagena's fast-handed moneychangers, who offer the country's best exchange rates but are also true experts at short-changing you.

As colonial cities go in the Americas, I could argue that Cartagena is king.

But just over 100 miles up the coast from Cartagena, is the colonial city of Santa Marta, Colombia's oldest city.

When I planned my first trip to Santa Marta, my outdated guidebook said to stay away from its colonial center, reporting that it was dirty, dangerous, and held little that was worth seeing.

So my expectations were low, meaning I was in for a surprise. Colombia's been investing seriously in Santa Marta, and they mean business.

What I found was a city that is clearly on the move and improving by leaps and bounds. Santa Marta boasted a newly refurbished waterfront, a seafront promenade, beautifully restored parks, and a new array of sidewalk cafes from which to take it all in. A giant cruise ship sat peacefully in the harbor.

The just-completed marina can accept 256 boats, and it's already hosting both resident yachtsmen and travelers from around the world. And, of course, the adjacent shoreline has sprouted its first handful of seaside condo buildings, which are selling quickly.

The tourist infrastructure is growing in Santa Marta, in pace with the city's downtown renovations. A handful of boutique hotels have set up shop, with larger projects under way. But you won't find anywhere near the dining and lodging options that you'll find in Cartagena, which has been a mature tourist destination for generations.

The only downside to Santa Marta is that it's a work-in-progress in many areas. But that's what gives the city its upside market potential.

Now if you move far from the Caribbean to Colombia's southern sierra, you'll find the best-hidden colonial treasure of all--Popayán. Situated at an altitude of just over 1,700 meters (5,600 feet), Popayán (pronounced poh-pah-YAHN) enjoys a mild, spring-like climate all year.

The historic center in Popayán is built around the central plaza in the Spanish colonial style. It serves as the bustling social center of the city from 6 a.m. onward. The stately cathedral overlooks the square from one end, and the beautiful architecture extends outward through the entire downtown.

What's really remarkable about Popayán is that all the buildings are uniformly white in color, with gold trim. Even the streetlamps and the accents and signs match the overall color scheme, which is maintained consistently throughout the historic center.

I found Popayán to be a comfortable place and could see myself settling there full-time. The city sees some tourists, which explains the presence of a fair number of nice restaurants and hotels. But by and large, Popayán feels more like a place you might like to call home than a tourist mecca...far more reserved and tranquil than its Caribbean counterparts.

If I were choosing a colonial environment for a base in Colombia, Popayán would be my pick, thanks to the nice weather and the pleasant Andean setting.

Also, there's another important difference between Popayán and Cartagena and Santa Marta. Have a look at these regional property prices, at today's exchange rate of 1,930 Colombian pesos per U.S. dollar:

  • Cartagena: US$1,988 per square meter
  • Santa Marta: US$1,085 per square meter
  • Popayán: US$564 per square meter

If you're looking for a colonial bargain, Popayán is the clear choice.

Lee Harrison

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Kathleen Peddicord

Kathleen Peddicord is the founder of the Live and Invest Overseas publishing group. With more than 25 years experience covering this beat, Kathleen reports daily on current opportunities for living, retiring, and investing overseas in her free e-letter.

Her book, How To Retire Overseas—Everything You Need To Know To Live Well Abroad For Less, was recently released by Penguin Books.

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