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Home Countries Brazil

Opportunities For Property Investing In Brazil

Kathleen Peddicord by Kathleen Peddicord
Sep 12, 2011
in Brazil
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A view of the Brazil real estate market for Rio de Janeiro.
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Fortunes Will Be Made In Brazil Throughout Coming Decades…

Blame it on the pre-dawn flights we’ve been racing to catch this week or maybe a little too much rum the night before, but please forgive my reference in yesterday’s dispatch to Brazil’s position as a place to do business.

I misspoke when I wrote that “Brazil is the 127th most challenging place in the world to do business.”

That would suggest that 126 other countries are more challenging places than Brazil to try to conduct business. That’s not the case.

What I meant to say is that, in the World Bank’s 2011 Doing Business Survey, Brazil ranks 127 out of 183 countries considered, which is down three notches from the country’s ranking in 2010.

It’s not easy to do anything in Brazil, and it’s not getting any easier. As our host for last week’s visit explained, “The real problem is that Brazilians don’t seem to see the problems as a problem. Their economy is booming. That’s enough for them.”

Meantime, the small foreign investor has his work cut out for him in this country. Language, logistics, bureaucracy, restrictions, taxes, and corruption…these are the hurdles the would-be small investor faces.

Corruption is an issue across Latin America, but, in Brazil, it seems to take on extraordinary proportions.

“Brazilians accept it,” our new friend explained over the weekend. “It’s just the way it is.”

Lief and I had concerns about all these issues before this trip. Now we’re convinced: Enter Brazil as a small investor on your own, and good luck to you.

On the other hand, travel around Brazil’s Ceara State, as we did last week, with introductions by Portuguese-fluent businessmen well established in the region, and you can’t help but want to get in on the action.

A lot of money is going to be made in this part of the world over the coming 10-plus years. And a lot of money is going to be lost…

Some fundamentals of Investing in Brazil:

  • Brazil is a big market that operates largely unto itself. It was barely touched by the crisis of 2008 and today is booming…
  • Brazil’s real estate market is driven largely by Brazilians, meaning, again, that it is not suffering as a result of what’s going on in North America and Europe…
  • Brazilians like real assets, including beach condos and productive land. That’s where they continue to park their available cash…which is why prices for beachfront condos, for example, are higher than you might expect them to be (more than US$3,000 per square meter along the front line in Fortaleza, for example)…

What does all that translate to for the individual investor? 

The bottom line is that the opportunity on offer right now in this part of the world is enormous. I don’t think it’s an exaggeration to say that fortunes will be made here over the coming decade. But I wouldn’t suggest you try doing anything here on your own. If you don’t speak Portuguese, you’ll be operating at a dangerous disadvantage. You need a guide and a plan. Again, Lief will have more soon.

Kathleen Peddicord

P.S. Brazil must operate according to its own, independent hotel rating system, and that rating system must extend to 10 stars or more. That’s the only way to explain how the hotels where we stayed this past week could bill themselves as 4- and 5-star. If these were the 4- and 5-star choices, I’d hate to spend the night in a place with but 3 twinklers to its name.

As with everything in this country, you need firsthand recommendations for hotels. The place where we stayed on the beach outside Fortaleza, on the recommendation of a friend, was charming and memorable. The hotels we found on our own? Expensive and disappointing (even horrible).

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Kathleen Peddicord

Kathleen Peddicord

Kathleen Peddicord has covered the live, retire, and do business overseas beat for more than 30 years and is considered the world's foremost authority on these subjects. She has traveled to more than 75 countries, invested in real estate in 21, established businesses in 7, renovated historic properties in 6, and educated her children in 4.

Kathleen has moved children, staff, enterprises, household goods, and pets across three continents, from the East Coast of the United States to Waterford, Ireland... then to Paris, France... next to Panama City, where she has based her Live and Invest Overseas business. Most recently, Kathleen and her husband Lief Simon are dividing their time between Panama and Paris.

Kathleen was a partner with Agora Publishing’s International Living group for 23 years. In that capacity, she opened her first office overseas, in Waterford, Ireland, where she managed a staff of up to 30 employees for more than 10 years. Kathleen also opened, staffed, and operated International Living publishing and real estate marketing offices in Panama City, Panama; Granada, Nicaragua; Roatan, Honduras; San Miguel de Allende, Mexico; Quito, Ecuador; and Paris, France.

Kathleen moved on from her role with Agora in 2007 and launched her Live and Invest Overseas group in 2008. In the years since, she has built Live and Invest Overseas into a successful, recognized, and respected multi-million-dollar business that employs a staff of 35 in Panama City and dozens of writers and other resources around the world.

Kathleen has been quoted by The New York Times, Money magazine, MSNBC, Yahoo Finance, the AARP, and beyond. She has appeared often on radio and television (including Bloomberg and CNBC) and speaks regularly on topics to do with living, retiring, investing, and doing business around the world.

In addition to her own daily e-letter, the Overseas Opportunity Letter, with a circulation of more than 300,000 readers, Kathleen writes regularly for U.S. News & World Report and Forbes.

Her newest book, "How to Retire Overseas: Everything You Need to Know to Live Well (for Less) Abroad," published by Penguin Random House, is the culmination of decades of personal experience living and investing around the world.

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