Denis Foynes – The slogan “I’m happy being a prostitute” has been dropped from a campaign from the Brazilian health ministry. Other posters in the campaign declared, “I cannot be seen without a condom, my love.”
The campaign aimed to promote safe-sex and reduce the negative opinions of sex-workers.
Prostitution profits are set to skyrocket with the future wave of tourists coming to Brazil for 2014 World Cup and the 2016 Olympics. Some sex workers are even taking language lessons to prepare for the upcoming tournaments. STIs are a persistent issue with travelers increasingly travelling to the nation to pay for sex.
However, the campaign created controversy. Although prostitution is legal in Brazil, the public didn’t believe that the government should be prompting prostitution. Health Minister Alexandre Padilha who never endorsed the advert stated, “I do not think this is a message the ministry should be sending.” Hence, the campaign has been dropped.
The Brazilian government has received high praise for its Aids program, which includes the circulation of free condoms and a sensible approach to the issue in a hugely Roman Catholic country.