Italian Study Claims Eiffel Tower Europe’s Most Valuable Historic Monument


A study by the Chamber of Commerce of Monza and Brianza, a small province near Milan, Italy has estimated that Paris’ most iconic building is worth €434 billion – about one fifth of France’s GDP.

Estimated values of two other emblematic European sites include Rome’s Colosseum (€91 billion) and Barcelona’s Sagrada Familia cathedral (€90 billion). The Tower of London was valued at €70.5 billion.

The value of each monument is not based on the material worth, but on their image, branding, and attractiveness to visitors. The figures were gathered from Eurostrat and Istat (European statistics bodies) and from the Urban Audit, a collection of comparable statistics and indicators for European cities.


About Author

Lucy Culpepper

Lucy Culpepper has traveled to, written about, and worked in some 30 countries. She is originally from Wales in the United Kingdom, has lived all over the UK, in southern California, Spain, and France and has spent extended time in Mexico, Panama, and Costa Rica.