VivaColombia brings competition and lower ticket prices to Central America, including low-cost airline in Panama
Competition just got hotter thanks to new flight options from VivaColombia, a low-cost airline operating in Central and South America.
Historically, travelers have been paying more than US$400 for a round trip flight from Panama City, Panama, to Bogota, Colombia. VivaColombia penetrated the market cutting ticket prices in half.
The news was publicized by Dublin-Based Irelandia Aviation Grupo IAMSA, owners of VivaColombia and the investment group that developed Ryanair in 1985 and Singapore based Tiger Airways. Irelandia is looking at Latin America as a massive opportunity for low- cost carriers, and, with the company’s track record, there is a high potential for success in Panama and the region. The Commercial Vice President of VivaColombia, William Shaw, provided an announcement about the expansion saying, “We are conversing with other countries in the region because from our point of view Central America needs a low-cost airline.”
Since the opening of new VivaColombia routes in August, travelers have the pleasure of paying up to 70% less on tickets compared with Copa Airline prices.
Flights are in two formats: an everyday roundtrip service between Bogota and Panama and evening flights Mondays, Wednesdays, Fridays, and Sundays between Medellin and Panama.
It appears VivaColombia has poached some talent from Copa Airlines, with Joe Mohan, a former Continental Airlines executive, joining the group over the summer. Mohan helped plan Copa Airlines explosive and profitable growth.
Panama is only the beginning of VivaColombia’s expansion and is opening the door for further movement into other countries in Central America. Shaw opened his discussions with the Salvadorian government this month, stating, “We are happy to find out what the expectations are of the Salvadorian government and how they can help us grow and implement the low-cost model in El Salvador.”
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