Can Romania become Eastern Europe’s new Bordeaux? That is the question many wine experts are being asked this year. Romania is the E.U.’s sixth largest producer of wine, and, with its rare grapes, unique soil, and, economical costs, it is a producer to watch.
The country has one of the oldest wine-making traditions in the world, dating back more than 6,000 years.
“What is unique about Romania is certainly the soils that can give unique characteristics to the wine,” said Stephen Donnelly, oenologist of the Budureasca vineyard some 90 km northeast of capital Bucharest.
A recent Reuter’s article stresses the “potential” of the Romanian wine industry. However it acknowledges the challenges. Despite the competitive price for the level of quality, exports are still low and the wines struggle against better-known European labels. Gabriel Lacureanu from the Basilescu vineyard sums it up when describing a visit to a London wine show- “We’re standing there trying to literally grab people to come in and it’s a shame,” he told Reuters.
One of the wine’s biggest advantages is its price. In this regard, it competes aggressively, with the major wine rivals from France and Italy. It is also one of the only sectors in the Romanian economy receiving E.U. development funding. If progress and awareness can continue then Romania may be able to take a place among the world’s select vintners in the future.