The emergency instructions and puke bag in the seat-back pocket of your next flight are losing a long-time companion. The airline catalogue SkyMall has filed for bankruptcy.
A last-ditch rescue from boredom for millions of airline travelers that somehow remained viable for the past 25 years, SkyMall offered a wide-range of peculiar and sometimes hilariously impractical items for sale.
Recently, SkyMall has suffered from steeply declining sales. The decline in sales coincides with airlines beginning to allow for use of electronic devices while in flight, something SkyMall claims is the reason for their struggling profits.
According to the bankruptcy filing, SkyMall generated revenue of about US$33.7 million in 2013 and US$15.8 million for the nine months prior to Sept. 28, 2014. The filing also listed SkyMall’s assets as between US$1 million to US$10 million and liabilities between US$10 million and US$50 million.
During the past year, two major airlines, Delta and Southwest, gave SkyMall the boot from their fleets’ seat-back pockets.
If you are in the market for a US$17 Tap Water Bottle, a US$100 Toilet Roll iPod Docking Station, or a US$4,500 Giant Male Silverback Gorilla Statue (no female ones though, apparently), don’t panic—SkyMall is still taking orders. The SkyMall website states, “There are changes in the air, but we’re still here!”