On Wednesday, Starbucks opened its first-ever store in the country, in Bogota’s Parque de la 93, one of the most affluent areas of the city.
During the next five years, the Seattle-based coffee chain plans to open 50 stores in Colombia. The Colombian expansion plan was originally announced by Starbucks CEO and Chairman Howard Schultz in August 2013.
Starbucks has a 43-year history of purchasing Colombian coffee beans. Starbucks is Colombia’s biggest purchaser of high-grade arabica coffee, of which Colombia is the global production leader. Of Starbucks’ 400 million pounds of coffee purchased last year, more than half of it came from Latin America. Colombia is a leading supplier to Starbucks, along with Brazil, Indonesia, and Africa are major suppliers of coffee beans to Starbucks.
Using 100% Colombian coffee beans, the Colombian Starbucks locations will be the first Starbucks stores to serve locally sourced coffee.
The expansion will add to the more than 700 Starbucks already located throughout Latin America. Starbucks is the largest coffeehouse company in the world with more than 23,000 locations in some 64 countries spanning every inhabited continent.