As part of a new campaign, Thailand wants to promote their medical tourism by offering a competition for free plastic surgery.
The tourism authority announced that the campaign is called “Thailand Extreme Makeover” and women will be required to upload photos of themselves to the website explaining why they want they want the surgery. (TAT News)
The “campaign is a reality competition that will not only create awareness about Thailand as a destination for medical tourism and the excellence of our medical facilities, but also promote Thailand as a travel destination with something for everyone.” said Mr. Thawatchai Arunyik, Director of the Thailand Tourism Authority.
Three women will be selected from the uploaded photos and flown out for an all expenses and surgery paid trip to Thailand.
During their stay in Thailand, photos and videos of the contestant’s progress will be uploaded to the Thailand Extreme Makeover website and users will vote on their favorite.
The contestant with the highest number of votes will win US$5,000 and a luxury vacation package at some of the best accommodations in Thailand. The other two runner ups will also be rewarded a luxury vacation package.
According to the BBC, Bangkok, Thailand is already the world’s most popular destination for medical tourism, with over half a million visitors seeking some type of medical care in 2011. It has enjoyed double-digit growth even in years of natural disasters and political unrest. Many Thai hospitals are certified by international medical accreditation organizations, offering a quality of care on par with U.S. or Western European medical providers. (Skift)