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Panama For Love, Money, And Surfing

“It’s hard to describe how much this view has changed over the past 18 years that I’ve been spending time in Panama City,” I said, nodding my head left and then right to indicate the whole of the vista before us.

I was sitting at the pool bar of Panama City’s Hilton Hotel, overlooking the Bay of Panama and the entrance to the Panama Canal, colonial Casco Viejo in one direction, posh Punta Pacífica in the other, enjoying the breezy Sunday afternoon and a cold Perrier in the company of a new friend, Wall Street Journal Editor Gabriella Stern.

“It’s not accurate to say that this stretch of Avenida Balboa looks different today than it did 18 years ago,” I continued. “It didn’t exist 18 years ago. The whole of this Cinta Costera… the 10-lane highway and the expansive pedestrian and park areas, the basketball courts, the fountains… it’s all been built on reclaimed land over the past decade or so.”

The Hilton Hotel where we were meeting didn’t exist a few years ago.

Panama City, as we’ve been reporting from our front-row seat for the past ten years, is a bona-fide boomtown.

“So much construction,” Gabriella observed, “and so many tall buildings. Some seem out of place. That building shaped like a corkscrew, for example…”

“Yes, and there’s another one shaped like a boat,” I said. “Panama City wants to be Singapore… or Dubai. They’re even building islands over there,” I pointed, “just offshore from Punta Pacífica, that are being developed with multimillion-dollar building lots and luxury homes…”

“Before Panama you were living in Paris,” Gabriella said. “What prompted that move?”

“We came to Panama for practical reasons,” I explained. “I wanted to start a business, the Live and Invest Overseas group…”

“Ah, and Panama is a good choice for entrepreneurs,” Gabriella said, finishing my sentence for me.

Yes, Panama was 10 years ago when we made our move and remains today one of the best places in the world to start an internet business, thanks to this country’s approach to taxation and also to another factor that we didn’t expect.

We employ 35 people in our Panama City office. Among these are Panamanians, as you would expect. In addition, we’ve got Americans, Canadians, a Brit, a couple of Irishmen, a Russian, two Germans, a Finn, a Frenchwoman, a Jamaican, and a Venezuelan.

“That must make for interesting chitchat around the water cooler,” Gabriella observed.

When our two Germans pass each other in the hall, they exchange greetings auf Deutsch. Then one will turn to a Panamanian coworker to ask a question in Spanish, while the other carries on to speak to me in English. Our French conference director is helping one of our Panamanian designers practice the French she’s studying at Panama City’s Alianza Francesa.

Our British editorial assistant speaks of lorries and lifts. Our Irish colleagues take the mick out of us when we beg off from their invitations for a bit of craic on a Friday night. And none of us ever understands what our Jamaican IT Director is saying… mon.

Two things have brought this crazy mix of folks to Panama City:

Love and money.

I don’t want to give away intimate secrets, but some of our staff came to Panama chasing amour. Conference Director Valentine moved here from France with her French boyfriend… who targeted Panama as the place to grow his investment advisory business…

American Editor-in-Chief Kat moved to Panama after graduating college to be with her then boyfriend now husband… and British Editorial Assistant Sam settled here because her Panamanian boyfriend convinced her they’d both find better employment opps in Panama City than in London (“and he was right,” Sam says)…

Others among our non-Panamanian staff sought out this country because they needed jobs. These folks are from two places in particular—elsewhere in Central America and Europe. These are regions struggling with, in some cases, alarmingly high unemployment rates. In Panama, anyone who wants a job can find one. Former President Ricardo Martinelli’s 2012 “Friends Of Panama” visa program made it possible for foreign job-seekers to establish residency and obtain work permits easily and cheaply. Today, five years later, the Panama City employment landscape is accordingly eclectic.

In fact, one more thing is responsible for attracting some of our non-local LIOS staff to Panama: the surfing.

No kidding.

If not for Panama’s world-class surf breaks, our German Marketing Director, for example, might not be so inclined to stick around. The surfing in Deutschland (very fortunately for us) doesn’t compare.

Nowhere else in this region certainly but even few other places in the world can an employer tap into such a diverse pool of educated English-speaking labor.

“In our ‘Expat’ blog, we speak mostly to working expats, people placed in new countries by their employers and also people overseas trying to earn a living by starting businesses of their own,” Gabriella explained. “But your market is different?”

“Yes, we speak primarily to retirees. I’ve been doing this a long time. Years ago, our readers were 60 years old and older. Then they were 50 and older. Now 40-, 30-, even 20-somethings are reading us. We meet them at conferences. The 40-somethings are maybe planning ahead, but, increasingly, these younger readers are looking for options for opting out early, for walking away from conventional career paths and chasing something different.

“I knew I wanted to live overseas, in Europe if possible, by the time I graduated college,” I continued. “But it never would have occurred to me to take off to chase that dream. I had a full-time job within months of graduating and stuck with it for almost two-and-a-half decades before taking off to start my own thing…”

It was dumb luck that that first job out of school landed me in like-minded company and presented me with the opportunity, eventually, finally, to live in Europe as I’d long wanted to do.

Twenty-something me didn’t have the courage to set off for foreign shores on my own in search of adventure, in need of a job. Lucky for me now, three decades later, that all these 20- and 30-somethings running around my Panama City office are braver sorts.

Kathleen Peddicord

 

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