Starting about 34 years ago (yikes), wide-eyed, pony-tailed, and straight out of college, I went to work in the publishing industry. Back then, we made a business of the written word the old-fashioned way—with paper, ink, envelopes, and stamps. Today my business is virtual. Today, publishing companies (like mine) may need the services of a copywriter or a particular editor only once or twice a month. They don’t want, therefore, to be liable for a full-time salary and the associated...