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Puerto Varas, Chile

Puerto Varas, in Chile’s Lake Region, offers German-inspired charm, outdoor tourism, and affordable property. Its natural beauty, proximity to Puerto Montt, and rise in remote work make it ideal for living or investing. Tourism, hospitality, and short-term rentals thrive, boosted by a new $10 billion coastal development project.

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Puerto Varas: The City of Roses

Key Takeaways: Puerto Varas in 2026

Investors find a strong short-term rental market and affordable land for development.
The town features charming boutiques, an artisan fair, and gourmet food retailers.

Puerto Varas is located in Chile’s Lake Region, in the southernmiddle part of Chile. Unlike Punta Arenas and its lack of developed industry, Puerto Varas is already a popular place for local (and even some foreign) tourists seeking the great outdoors, but the cost of land and property is still reasonable.

Puerto Varas is nicknamed the “Germany in Chile.”

The city’s architecture is distinctly German, and, carrying the tradition of German rose gardens, the city boasts several beautiful rose gardens (lending another nickname to this culturally rich spot: “City of Roses”).

As a result, the mountains, the national parks, and, of course, the lakefront of Puerto Varas are the draws for tourists.

For example, the proximity to Puerto Montt and its airport, and the wide variety of outdoor panoramas including the Osorno, Puntiagudo and Calbuco volcanoes.

Also, the pandemic allowed remote work, encouraging many to migrate for improved living conditions. Puerto Varas, Chile, became a favored spot.

Reviewed By Lief Simon

Lief Simon is the managing editor of Global Property Advisor, Simon Letter, and Offshore Living Letter. He has purchased more than 45 properties, investing in 23 different countries around the world.

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Investing And Business In Puerto Varas, Chile

Businesses in the realm of outdoor activities (think camping, hiking) or extreme sports (mountain biking, base-jumping, rafting, kayaking) thrive here and would fit into the existing business landscape easily.

Given that Puerto Varas is such a hub for visitors, the entrepreneur could look to bringing in hospitality and tourist services, from hotels to restaurants to recreation and tours.

The pure investor has a good, active short-term rental market to work with or could simply sit on this cheap land until someone else took an interest in developing it (which would only be a question of time).

A new project called “Parque Costanera” was announced in April 2024, with a US$10 billion investment for the coastal area.

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Sign up for our free daily e-letter, Overseas Opportunity Letter, and we'll send you a FREE report on the 12 Best Places To Retire Overseas In 2026.

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Reviewed By Lief Simon

Lief Simon is the managing editor of Global Property Advisor, Simon Letter, and Offshore Living Letter. He has purchased more than 45 properties, investing in 23 different countries around the world.

Start Your New Overseas Life Today

We Value Your Privacy! We will not share your email address with anyone else, period.

Puerto Varas, Chile- FAQs

What Is Puerto Varas, Chile, Known For?

Puerto Varas, Chile, is recognized for its charming clothing boutiques, the Artesan Fair, and a mix of other shops like chocolate and wool stores, outdoor adventure shops, gourmet food, and wine retailers.